The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

To start a business, you need three things: a product or service, a group of people willing to pay for it, and a way to get paid. Everything else is completely optional.

Sometimes the challenge comes from too much business instead of too little

offer: a combination of product or service plus the messaging that makes a case to potential buyers

Product or service: what you sell
2. People willing to pay for it: your customers
3. A way to get paid: how you’ll exchange a product or service for money

You just need a product or service, a group of people willing to pay for it, and a way to get paid.

Passion or skill + usefulness = success

The world has plenty of better artists, smarter writers, funnier humorists and more experienced business people. The rare part is that each of those modest skills is collected in one person. That’s how value is created.†

the challenge is to acknowledge their courage without exaggerating their skills

My marketing plan is strategic giving

Losing my job was the best thing that ever happened to me. If I hadn’t been pushed, I never would have made the leap.