Grant McCracken

Culturematic

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  • Patrick Walther Thomsenhas quoted7 years ago
    Journalists use occasional pieces to test for what their next book should be.
  • Patrick Walther Thomsenhas quoted7 years ago
    6. Cultivate a Deeper Field of Vision
  • Patrick Walther Thomsenhas quoted7 years ago
    The well-prepared CEO will have four or five dramatically different scenarios. And for each of these scenarios, he or she needs a set of plans to allow the corporation to hit the ground running. We are approaching a world of such turbulence that only instantaneous response will give the corporation any hope of survival. If we wait till the change is upon us to begin our reaction, surely we must perish.
  • Patrick Walther Thomsenhas quoted7 years ago
    Every corporation is predicated on a set of assumptions. They serve as the infrastructure of thought and action. Some of these assumptions are visible. (For example, many corporations are now using an “experience marketing” model from Pine and Gilmore.22 )
  • Patrick Walther Thomsenhas quoted7 years ago
    4. Create the Catalysts
  • Patrick Walther Thomsenhas quoted7 years ago
    5. Measure Return on Investment
  • Patrick Walther Thomsenhas quoted7 years ago
    2. Discover the Vectors Outside
  • Patrick Walther Thomsenhas quoted7 years ago
    3. Find the Assumptions Inside
  • Patrick Walther Thomsenhas quoted7 years ago
    The Four Seasons
  • Patrick Walther Thomsenhas quoted7 years ago
    First, there has to be a cultural change in play. Second, there has to be a careful strategic and tactical undertaking to find out what is now culturally possible, what has momentum. Third, the innovation has to be made and presented with the same deft hand. In each case, a nuanced and well-crafted Culturematic is called for.
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