Stories have a unique power to reel people in and keep them engaged for the duration of a presentation. Narrative structure can also help speakers to recall their story’s guiding idea and not get lost in their thoughts along the way. Like any good story, however, a speech will need a beginning, middle, and end. A speaker should also choose an opening line to grab the attention of the audience right from the start. At the end of the speech, the speaker should not simply run out of steam. Like a good storyteller, presenters should attempt to summarize key arguments, provide a call to action, or bring their point full circle to a satisfying conclusion.