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FASHION BRANDS. Branding Style from Armani to Zara. 2nd edition

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374 printed pages

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Impressions

okkyerryansyahshared an impression7 years ago
👍Worth reading
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Quotes

Cphas quoted7 years ago
This identity is linked to brand values that have been communicated via marketing. Are you elegant, flighty, debonair, streetwise, intellectual, sexy. .
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Cphas quoted7 years ago
You don’t buy clothes – you buy an identity.’
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Cphas quoted7 years ago
Clothes and accessories are expressions of how we feel, how we see ourselves – and how we wish to be treated by others.
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