James Collins

Great by Choice

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Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.
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393 printed pages



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    Liana Ospangalihas quoted4 years ago
    When Steve Jobs decided to move Apple into retail stores in the early 2000s, he understood that he didn’t know how to do it. Lacking empirical experience, he asked, “Who is the best retail executive?” The answer: Mickey Drexler, then CEO of The Gap. So, Jobs lured him onto Apple’s board and began learning everything he
    Cesar Garcia Valdeshas quoted5 years ago
    Entrenched myth: Successful leaders in a turbulent world are bold, risk-seeking visionaries.
    Contrary finding: The best leaders we studied did not have a visionary ability to predict the future. They observed what worked, figured out why it worked, and built upon proven foundations. They were not more risk taking, more bold, more visionary, and more creative than the comparisons. They were more disciplined, more empirical, and more paranoid
    maximzh9has quoted5 years ago
    s, Safeco displayed a “nearly fanatic” dedication to a profitable combined ratio, in good times and bad, very much like Progressive. Then in t

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