101 Design Methods

This method allows us to take a set of entities gathered during research and see how they are grouped based on their relationships.

The Tree and Semi-Lattice Diagrams are good for analyzing the hierarchical nature of relationships among entities.

A Descriptive Value Web visualizes the existing set of relationships among stakeholders in a given context, showing how value is exchanged and flows through the system.

Entities, Relations, Attributes, and Flows

Are the insight clusters comprehensive enough to holistically address the project? Are there apparent gaps that need to be filled? Are the clusters defined well enough to generate design principles? Can the clusters be used as criteria to evaluate and refine concepts?

Insights are interpretations of what you have observed in your research about people and the context that reveal something nonobvious, surprising, and valuable for your projec

Remote Research is a method of user self-documentation that employs Web-based tools. The method leverages Internet connectivity so that studies can be conducted simultaneously in multiple locations anywhere in the world without requiring researchers to be out in the field.

Field Activities is a method designed to understand how people might respond to an actual situation by having them engage with it.

The method is useful for studying experiential offerings such as new services, environments, or interactions.

The objective is to capture peoples’ activities and what happens in a situation as video that can be analyzed for recognizing behavioral patterns and insights.