Savanna Sales Leap explores the intersection of traditional economies and digital technology by examining the Masai cattle trade's integration with online marketplaces. This book delves into how digital platforms affect economic development and social change within a long-standing cultural context. One intriguing aspect is the potential for digital inclusion to empower marginalized communities. However, the book also acknowledges the disruption of traditional social norms and power structures that can arise.
The book uniquely focuses on the Masai people's experience, providing a nuanced analysis of a specific cultural and economic context rather than a general overview of e-commerce. It employs a mixed-methods approach, combining quantitative data with qualitative insights from interviews and ethnographic observations.
A key argument is that successful adoption of these technologies hinges on understanding and addressing the inherent tensions between tradition and modernity.
The book progresses by first establishing the historical and cultural context of the traditional Masai cattle trade. It then investigates the emergence and adoption of online cattle marketplaces, analyzing factors influencing adoption rates and challenges faced by users. Finally, it explores the broader socio-economic implications of this digital transformation, culminating in policy recommendations for inclusive and sustainable economic empowerment through technology.
