Helen Armstrong

Graphic Design Theory

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Graphic Design Theory is organized in three sections: “Creating the Field” traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; “Building on Success” covers the mid— to late twentieth century and considers the International Style, modernism, and postmodernism; and “Mapping the Future” opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
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300 printed pages
Original publication
2012
Publication year
2012
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Quotes

  • orsonem27has quoted4 years ago
    Today we have two dimensions for the word. As a sound it is a function of time, and as a representation it is a function of space.
  • orsonem27has quoted4 years ago
    he idea that moves the masses today is called “materialism,”
  • orsonem27has quoted4 years ago
    Every invention in art is a single event in time, has no evolution

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