Thomas J.Peters

The Little Big Things

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  • Ana Gonzálezhas quoted6 years ago
    women’s abundant needs (world’s biggest and most underserved market)
  • Ali Darwishhas quoted7 years ago
    We don’t care.”
    I said that stores, and even accounting offices, were judged as much or more on appearance as on “substance.” The appearance is a nontrivial part of the overall assessment of the “substance”—in fact, a part of the substance.
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