Ziauddin Sardar

Introducing Media Studies

Hasan Cem Çalhas quoted3 months ago
The structure of films became very stylized – “problem” followed by “solution” – because this was a commercial success. Variation became limited and audiences were presented with easily recognizable products. Although “independents” have more opportunity nowadays, big studios, such as Disney, still call most of the shots.
Hasan Cem Çalhas quoted3 months ago
Just as last year’s “hot” model of car loses its shine, so there is a constant thirst for novelty in cultural production.
Hasan Cem Çalhas quoted3 months ago
Cultural products are different from mundane products such as microwave ovens or vacuum cleaners. They contain meanings, values, ideas and are a form of communication.
Hasan Cem Çalhas quoted3 months ago
Advertising for multinational products like McDonald’s hamburgers, computer games and football T-shirts are specifically directed towards children.
Hasan Cem Çalhas quoted3 months ago
Advertising has always been a form of propaganda. But now younger and younger children are being targeted. Deregulation has meant that there is no control on the amount of advertising that children are subjected to.
Hasan Cem Çalhas quoted3 months ago
The written word is only one medium in an audio-visual world. Changing the media changes everything: all politics, all literature, all society.
Hasan Cem Çalhas quoted3 months ago
On average, we spend over 15 years of our waking lives just watching television. Films, videos and the time spent reading newspapers and magazines, listening to music and surfing the Net, means that we spend one-third of our lives immersed in the media. Our abilities to speak, think, form relationships with others, even our dreams and our own sense of identity are now shaped by the media. So, studying the media is studying ourselves as social creatures.
Hasan Cem Çalhas quoted3 months ago
Pop fiction falls between the private and personal world of the home and the outside world of the publishers, studios, record labels and broadcasters, massive corporations which threaten to turn the most fundamental quality of human beings – our unending love of communication – into big business and, at its worst, propaganda.
Hasan Cem Çalhas quoted3 months ago
The media mediate. You might think news reporting is immediate, but it isn’t. It’s mediated. Like all human communication, it has to be put into a material form – words, gestures, songs, pictures, writing. The point of mediating things is to communicate across space and time with as many people as possible.
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