Millions of people around the world today use digital tools and platforms to create and share sophisticated cultural artifacts. This book focuses on one such platform: Instagram. It places Instagram image culture within a rich cultural and historical context, including history of photography, cinema, graphic design, and social media, contemporary design trends, music video, and k-pop. At the same it uses Instagram as a window into the identities of first truly global generation connected by common social media platforms, programming languages, and visual aesthetics. The book demonstrates how humanistic close reading and computational analysis of large datasets can work together by drawing on the work in Manovich's Cultural Analytics Lab with 16 million Instagram photos shared in 17 large cities worldwide since 2012.