Books
David Parrish

T-Shirts and Suits: A Guide to the Business of Creativity

Successful creative enterprises integrate creativity and business.T-Shirts and Suits offers an approach which brings together bothcreative passion and business best practice.Written in an engaging and jargon-free style, the book offers inspiration andappropriate advice for all those involved in running or setting up a creative business.Marketing, intellectual property, finance, competition, leadership– and more – are included in this guide.Examples of best practice are illustrated in eleven ‘Ideas in Action’ sectionsfeaturing a range of creative businesses and organisations.
100 printed pages
Original publication
2014
Publisher
Wordscapes

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Quotes

    ngomeniukhas quoted4 months ago
    Co-opetition
    Sometimes competitors can also co-operate as partners in projects or joint ventures. Co-opetition is the result of bringing together competition and co-operation to form not just a new word but also a new partnership.
    ngomeniukhas quoted4 months ago
    The Marketing Problem
    Oscar Wilde wrote: “The play was a great success but the audience was a total failure.”
    ngomeniukhas quoted4 months ago
    The art of business is to select from a palette of infinite choices to draw together a specific product or service, with specific customers’ needs, in a way that adds up financially. The resulting picture is a unique business formula for a successful enterprise.

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