“Video Marketing” explores how businesses can leverage video to enhance brand engagement and drive sales in today's digital world. The book emphasizes a strategic, data-driven approach, highlighting that effective video marketing isn't just about creating content, but aligning it with business objectives and understanding the target audience.
Did you know that video consumption has exploded, creating vast opportunities to connect with wider audiences? Or that a strategic approach to video marketing is the key to achieving measurable results and ROI?
The book progresses across three main parts: foundational concepts, content creation, and distribution. It details how to define target audiences, create various video formats, and leverage platforms through video SEO and advertising. Case studies and expert interviews illustrate key points, while templates and checklists provide hands-on guidance.
The book uniquely connects marketing, communications, and business management, adopting an accessible style suitable for entrepreneurs and marketing managers.
