Growth Hacker Marketing

The role of the growth hacker is to ruthlessly optimize incoming traffic for success

As Micah Baldwin, founder of Graphicly and a start-up mentor at Techstars and 500 Startups, explains, “In the absence of big budgets, start-ups learned how to hack the system to build their companies.”

Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph

Buy advertisements, plan events, pitch reporters, design “creatives,” approve promotions, and throw around terms like “brand,” “CPM,” “awareness,” “earned media,” “top of mind,” “added value,” and “share of voice.” That was the job; that’s always been the job.

PRESENTATIONS, SHOWS, AND CLASSES

What books would you recommend to an aspiring entrepreneur?

amazing resources that pick up where this book leaves off.

make your service indispensable, find some loophole or underexploited niche, encourage word of mouth, and finally, ruthlessly optimize based on data and feedback.

Find a subreddit (a topic-driven niche on the reddit site that addresses the market or space you plan to launch in), subscribe, and watch the articles (and the comments to those articles) for a few weeks.

What are some good resources to use when doing market research for a start-up or industry?