Catherine Kaputa

You Are A Brand, 2nd Edition: In Person and Online, How Smart People Brand Themselves For Business Success

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  • Asti Putrihas quoted4 years ago
    If you express your key message in an interesting way, it helps people see your point of view and makes you more memorable.
  • Asti Putrihas quoted4 years ago
    you express your key message in an interesting way, it helps people see your point of view and makes you more memorable.
  • Asti Putrihas quoted4 years ago
    The sixth secret of self-brands: Create a distinct visual identity that hammers in your brand message and is consistent at every touchpoint for a total brand experience.
  • Asti Putrihas quoted4 years ago
    People aren’t interested in messages and propaganda, but they are interested in being entertained or in learning something new that’s important and relevant.
  • Asti Putrihas quoted4 years ago
    Visual identity tells us whether a brand is expensive or cheap, fun or serious, unusual or commonplace. A brand’s visual presentation sells to us as adeptly as any salesperson does, sometimes even more so, and it’s the same with people.
  • Asti Putrihas quoted4 years ago
    you have explored ten self-brand strategies:

    1. The Innovator

    2. The Leader

    3. The Maverick

    4. The Identifier

    5. The Engineer

    6. The Expert

    7. The Client Advocate

    8. The Elitist

    9. The Heir

    10. The Crusader
  • Asti Putrihas quoted4 years ago
    ten self-brand strategies:

    1. The Innovator

    2. The Leader

    3. The Maverick

    4. The Identifier

    5. The Engineer

    6. The Expert

    7. The Client Advocate

    8. The Elitist

    9. The Heir

    10. The Crusader
  • Asti Putrihas quoted4 years ago
    ten self-brand strategies:

    1. The Innovator

    2. The Leader

    3. The Maverick

    4. The Identifier

    5. The Engineer

    6. The Expert

    7. The Client Advocate

    8. The Elitist

    9. The Heir
  • Asti Putrihas quoted4 years ago
    For many people, doing something meaningful and significant is much more important than achieving the standard definition of success
  • Asti Putrihas quoted4 years ago
    The key ingredient in the Elitist mind-set is an unwavering belief in your superiority—that you are indeed an elite product that is hard to get and worth it.
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