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Joseph Sugarman

The Adweek Copywriting Handbook

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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424 printed pages

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    And in this book you will learn some of the valuable techniques to use to expand your knowledge
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      Let me cite a good example
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        You Must Become an Expert
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