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George Lakoff,Mark Johnson

Metaphors We Live By

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  • Anahas quoted2 months ago
    Finally, there is another special case of CAUSATION which we conceptualize in terms of the EMERGENCE metaphor. This is the case where a mental or emotional state is viewed as causing an act or event:

    He shot the mayor out of desperation.

    He gave up his career out of love for his family.

    His mother nearly went crazy from loneliness.
  • Anahas quoted2 months ago
    We conceptualize changes of this kind—from one state into another, having a new form and function—in terms of the metaphor THE OBJECT COMES OUT OF THE SUBSTANCE.
  • Anahas quoted2 months ago
    Simple instances of making an object (e.g., a paper airplane, a snowball, a sand castle) are all special cases of direct causation.
  • Anahas quoted2 months ago
    Other kinds of causation, which are less prototypical, are actions or events that bear sufficient family resemblances to the prototype. These would include action at a distance, nonhuman agency, the use of an intermediate agent, the occurrence of two or more agents, involuntary or uncontrolled use of the motor program, etc.
  • Anahas quoted2 months ago
    The twelve properties given above characterize a prototype of causation in the following sense. They recur together over and over in action after action as we go through our daily lives. We experience them as a gestalt; that is, the complex of properties occurring together is more basic to our experience than their separate occurrence.
  • Anahas quoted2 months ago
    We are using the word “prototypical” in the sense Rosch uses it in her theory of human categorization (1977). Her experiments indicate that people categorize objects, not in set-theoretical terms, but in terms of prototypes and family resemblances. For example, small flying singing birds, like sparrows, robins, etc., are prototypical birds. Chickens, ostriches, and penguins are birds but are not central members of the category—they are nonprototypical birds
  • Anahas quoted2 months ago
    Standard theories of meaning assume that all of our complex concepts can be analyzed into undecomposable primitives. Such primitives are taken to be the ultimate “building blocks” of meaning. The concept of causation is often taken to be such an ultimate building block. We believe that the standard theories are fundamentally mistaken in assuming that basic concepts are undecomposable primitives.
  • Anahas quoted3 months ago
    The three structural metaphors we have considered in this section—RATIONAL ARGUMENT IS WAR, LABOR IS A RESOURCE, and TIME IS A RESOURCE—all have a strong cultural basis. They emerged naturally in a culture like ours because what they highlight corresponds so closely to what we experience collectively and what they hide corresponds to so little. But not only are they grounded in our physical and cultural experience; they also influence our experience and our actions.
  • Anahas quoted3 months ago
    The view of labor as merely a kind of activity, independent of who performs it, how he experiences it, and what it means in his life, hides the issues of whether the work is personally meaningful, satisfying, and humane.
  • Anahas quoted3 months ago
    LABOR IS A RESOURCE and TIME IS A RESOURCE are by no means universal. They emerged naturally in our culture because of the way we view work, our passion for quantification, and our obsession with purposeful ends. These metaphors highlight those aspects of labor and time that are centrally important in our culture. In doing this, they also deemphasize or hide certain aspects of labor and time. We can see what both metaphors hide by examining what they focus on.
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