year from now, and in two, three, five, or even ten years? Where do you want to be personally, and where do you want to be as a corporation? Clearly defining your ideal future on the basis of where you are today and how you got here is critical.
PREPARE THE NEXT STEPS TO TAKE
Question number four is: How are you going to get there? How are you going to get from where you are today to where you want to be in the future, with the people you have, the resources you have, and the market you are working in?
My favorite exercises to answer this question are either brainstorming or mindstorming. In brainstorming, you go around the table and challenge each other to come up with at least twenty answers to the question, “What can we do to create a perfect future for this company?”
In mindstorming, you write your question at the top of a sheet of paper and then challenge yourself to generate twenty answers to that question. This is an amazing exercise for developing ideas and answers you can use to achieve any goal.
MAKE A CHECKLIST
Question number five is: What do you need? What additional skills, resources, or money will you require to achieve your strategic objectives sometime in the future?