Jeffrey Baumgartner

Anticonventional Thinking: The Creative Alternative to Brainstorming

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People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative – until now.

In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains:

– How and why anticonventional thinking works.
– How we build creative ideas in our mind.
– How highly creative people think differently to others.
– What inhibits creative thinking – and it is not criticism!
– A step-by-step process for using anticonventional thinking alone or in teams.
– The secret to success in implementing creative ideas.
– And much more.

Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.
This book is currently unavailable
148 printed pages
Original publication
2015
Publication year
2015
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Quotes

  • katiadolzhenkohas quoted5 years ago
    Anticonventional thinking (ACT) is a way of thinking in which you purposefully reject the conventional in favour of the unconventional in order to be more creative.
  • Menna Abu Zahrahas quoted2 years ago
    However, the artist's approach to creative collaboration breaks just about all the rules of brainstorming.
  • Menna Abu Zahrahas quoted2 years ago
    Over the years, I have collaborated with exceptionally creative people, and in doing so, have experienced marvellous peaks of creativity.

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