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Margaret Linehan

Consumer Behaviour

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  • Keyuhas quoted6 years ago
    you look after the customer, all the other elements of success will fall into place.
  • Keyuhas quoted6 years ago
    retention encourages consumers to stay with the company rather than switch to another company
  • Keyuhas quoted6 years ago
    Consumer satisfaction is the individual’s perception of the performance of the product or service in relation to his or her expectations.
  • Keyuhas quoted6 years ago
    Consumer value is defined as the ratio between the consumer’s perceived benefits (economic, functional and psychological) and the resources (monetary, time, effort, psychological) used to obtain those benefits
  • Keyuhas quoted6 years ago
    the extent that it can do better than its competitors, it achieves a competitive advantage.
  • Keyuhas quoted6 years ago
    benefits they offer.
  • Keyuhas quoted6 years ago
    To simplify buying decisions, companies organise products into categories — they ‘position’ products, services and companies in the minds of consumers. A product’s position, therefore, is the complex set of perceptions, impressions and feelings that consumers hold for the product in comparison with competing products
  • Keyuhas quoted6 years ago
    A product’s position is the way the product is defined by consumers on important attributes
  • Keyuhas quoted6 years ago
    undifferentiated, differentiated and concentrated marketing
  • Keyuhas quoted6 years ago
    Marketing segmentation reveals the market-segment opportunities an organisation can avail of
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