The New York Times bestselling Fix-It and Forget-It series has sold more than 11 million copies.
Promotion on the Fix-It and Forget-It Facebook page (783,000 fans).
Full-color format.
The Instant Pot is a hot topic--it's being discussed heavily on social media, food TV, and in the cookbook community, and Instant Pot-specific cookbooks have sold hundreds of thousands of copies in the last couple years!