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Influence
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851 printed pages
Quotes
- Sanja Zhas quoted9 months ago
Various types of organizations have learned to employ the power of a small gift to spur actions that would have been otherwise withheld. Survey researchers have discovered that sending a monetary gift (e.g., a silver dollar or a $5 check) in an envelope with a mailed questionnaire greatly increases survey completion rates, compared to offering the same monetary amount as an after-the-fact reward. Indeed, one study showed that mailing a $5 “gift” check along with an insurance survey was twice as effective as offering a $50 payment for sending back a completed survey. Similarly, food servers have learned that simply giving customers a candy or mint along with their bill significantly increases tips; a - Sanja Zhas quoted9 months agoRather than doing what I’d been taught to do all my life and dismissing the favor—falsely—as too trivial to worry about (I really did prefer the aisle seat), I said, “Oh, I’m sure you’d do the same for me.” He assured me I was right.
- Sanja Zhas quoted9 months agoRather than doing what I’d been taught to do all my life and dismissing the favor—falsely—as too trivial to worry about (I really did prefer the aisle seat), I said, “Oh, I’m sure you’d do the same for me.” He assured me I was right.
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