Bryan Mattimore

Idea Stormers

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How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques.
Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.
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289 printed pages



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    mail22801has quoted4 years ago
    So how might you use the questioning assumptions technique with your team? It's a simple three-step process:
    1. Decide how you want to frame your creative challenge. See Chapter Two for thoughts on how to approach this.
    2. Generate twenty to thirty assumptions you might be making, true or false, about that creative challenge.
    3. Pick several of those assumptions, and use them as thought starters and creative triggers to create new ideas
    mail22801has quoted4 years ago
    They did it by questioning the assumptions in every facet of the business. They questioned assumptions about toothpaste packaging, the price consumers were willing to pay per ounce, how toothpaste was displayed, and how it was advertised.
    mail22801has quoted4 years ago
    Curiosity is creative mind-set number one. It tops the list because without curiosity, the creative process never has the raw material it needs. Think of a young child who persistently, and even obnoxiously, asks, “Why

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