You are the president of your own life. You are the president of your own personal services corporation. You are in business for yourself. You are self-employed. No matter who signs your paycheck, you are working for yourself from the day you take your first job to the day you retire.
You may work at someone else’s office or company, but you are always self-employed. The failure of many people to recognize this fact of self-employment and to behave as though this were true is a major reason for low self-confidence, underperformance, unhappiness, and failure in working life.
As the president of your own company, selling your services in the marketplace to the highest bidder, you are completely responsible for identifying your own unique selling proposition.
What is it that you do better than anyone else? Why are you special or different? What is your area of competitive advantage? If you had to write, in 25 words or less, exactly why someone should hire and promote and pay you to do a particular job, rather than hire, promote, and pay someone else, what would you point out as your area of superiority?