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Kathleen Allen

Entrepreneurship For Dummies

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Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.
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520 printed pages

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Quotes

  • Andrey Bardadymhas quoted7 years ago
    an entrepreneur is someone who creates a new opportunity in the world of business and assembles the resources necessary to successfully exploit that opportunity — money, people, and organization
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    • K24has quoted7 years ago
      For example, surveys find that virtually all entrepreneurs have cofounders, so starting the venture as a team is important.
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      • PolinaPtitsahas quoted8 years ago
        come flocking to it
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