When you look at it, there are only three ways to unlock your business growth. What are these three ways? Here they are.
ATTRACTION : Being able to predictably and consistently attract new quality leads and generate new business
RETENTION : Increasing stick rate of each customer and enhancing the relationship customers have with your business
OPTIMIZATION : Maximizing the value your business generates for the customer
Most struggling businesses are weak in either one or a blend of these three pillars. As you’ll see, these pillars work together to create a strong, sustainable, and scalable business. If any of these pillars are weak, you’re looking at an unbalanced business.