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Sara Wachter-Boettcher

Content Everywhere: Strategy and Structure for Future-Ready Content

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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
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336 printed pages
Original publication
2012
Publication year
2012
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