Rita Gunther McGrath

The Entrepreneurial Mindset

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The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.
They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.
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492 printed pages
Original publication



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    mail22801has quoted4 years ago
    SPEND IMAGINATION INSTEAD OF MONEY. Many of the ideas presented here are not expensive to implement. They have little downside and represent few risks. They spend creativity and imagination instead of funds. In a world of increasingly ruthless competition for shareholder returns, parsimony is essential. As you continue to build your own entrepreneurial arsenal, look for ways in which people can be encouraged to utilize their own creativity before asking for material resources
    mail22801has quoted4 years ago
    ical outcomes as it is to result in a successful entrepreneurial business. The key problem for the entrepreneurial manager is to balance the tension between creativity and novel thinking and the need for businesslike attention to costs, potential losses, and upside gains
    mail22801has quoted4 years ago
    In any highly uncertain venture, the proportion of assumptions you need to make relative to the knowledge you have is considerable. We refer to this proportion as the assumption-to-knowledge ratio

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