Books
Robert Goldsborough

Fade to Black

Wolfe investigates a sticky matter of Cola Wars espionage.
For the men of Madison Avenue, the battle between soft drink giants Cherr-o-key and AmeriCherry seems heaven-sent. For years now, the firm of Mills/Lake/Ryman has fought to help Cherr-o-key become the nation's favorite fizzy cherry soda, but each time they come up with a new slogan, mascot, or jingle, AmeriCherry has beaten them to it. There is a mole inside the agency, and only Nero Wolfe can ferret him out.

Although he is as round as a cherry, Wolfe has no taste for soft drinks. But the question of industrial espionage is too sweet for him to resist, and so with assistant Archie Goodwin at his side, he sets out to end this vicious corporate feud. Only when the first adman dies, however, does he realize that a marketing war can be just as dangerous as the real thing.

204 printed pages
Copyright owner
Head of Zeus
Publication year
2014
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Quotes

  • Ирина Осипенкоhas quoted6 years ago
    “Oh, now I know—he’s Lily’s good friend,” she put in, appraising me with purple eyes. I sensed a shrewdness beneath the surface effervescence. “I recognize the name. I’ve heard so much about you, Mr. Goodwin—it’s a real pleasure.” Those see-all eyes danced when she said it, making me want to believe every word that passed her nicely formed lips. I assured her the pleasure was mutual, but that it would increase exponentially if she’d call me Archie. She solemnly promised she would, but it was clear that at the moment, all she could think about was Mills’s commercial. “Come on, hurry,” she said to both of us, taking a somber Mills by the hand and smiling at me. I trotted along and found myself joined by one L. Rowan, who linked her arm in mine.
    “I see you’ve met Rod and Dawn,” she said as we fell a few steps behind them. “Aren’t they a good-looking couple?”
  • Ирина Осипенкоhas quoted6 years ago
    “Why do you think I’m keeping one eye on that stupid screen? Certainly not because of the game.” He gestured dismally toward the nearest tube. “It’s going to be shown at halftime—the network willing. I quit smoking two years ago, but God, I could use a cigarette now.”
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