bookmate game
Peter Mead

When In Doubt Be Nice

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Peter Mead's spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16. He fell in love with the business and his ambition and drive led him in 1977 to co-found Abbott Mead Vickers, which grew into one of the industry's most respected and highly awarded agencies. In 1995 AMV BBDO became the largest advertising agency in the UK, a position it has held ever since. When In Doubt Be Nice begins with the most important business lessons Peter has learnt from his years at the cutting edge of advertising, and tells how he became one of the legends of the industry. It reveals the secrets of his success, his beliefs about the right way to do business and the values on which he built his remarkable career, including the benefits of behaving not simply as a leader to those who work closely with him, but also as a guide and mentor. Written with modesty and wit, When In Doubt Be Nice is an inspiring insight into the mind of a great businessman who used intuitive flair and an understanding of how those around him think to build and run an extraordinarily successful advertising agency.
This book is currently unavailable
366 printed pages
Have you already read it? How did you like it?
👍👎

On the bookshelves

fb2epub
Drag & drop your files (not more than 5 at once)