Alan Klement

When Coffee and Kale Compete: Become great at making products people will buy

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274 printed pages



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    Леночкаhas quoted4 months ago
    Push. People won’t change when they are happy with the way things are. Why would they? People change only when circumstances push them to be unhappy with the way things are. These pushes can be external or internal.
    Леночкаhas quoted4 months ago
    New Jobs arise as customers make progress.
    Леночкаhas quoted4 months ago
    a mediocre product that customers know about, can buy, and can use will beat out a perfect product that customers don’t know about, can’t buy, or can’t use.

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