Jessica Apotheker

What will happen to marketing in the age of AI? | Jessica Apotheker

Listen in app
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.
Publication year
Have you already read it? How did you like it?
Drag & drop your files (not more than 5 at once)