This audiobook is narrated by an AI Voice. This OpenStax Principles of Marketing audio textbook is produced by Audileo, an official OpenStax Technology Partner. The audiobook recording has been created from the July 2024 web version of Principles of Marketing by OpenStax. It may be more up-to-date than the textbook published in 2023.
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach, providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
This is an adaptation of Principles of Marketing by OpenStax. You can access the textbook as a PDF for free at openstax.org. Minor editorial changes were made to ensure a better listening experience. This is an open educational resource (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
