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Kevin Kelly,Sonal Chokshi

The Truth about a 1000 True Fans (and Our Attention)!

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The idea of "1000 true fans" argued that to be a successful creator, you don’t need millions of customers or clients, as long as you also have a direct relationship with those fans. But how is media changing today as a result, and what nuances do people often miss about the concept? And why are we apparently surrendering our attention (whether to TV, books, or whatever) for only $3 an hour?!
0:15:32
Publisher
a16z
Publication year
2020
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