The Ultimate Google Ads Guide for Orthodontists

Hi, I’m Dr. Tyler Coles, Orthodontist and Chief Marketing Officer at Premier Orthodontics. Over the past 13 years, I’ve helped grow our practice from two locations to six across the Phoenix area, with digital marketing driving 80% of our new patient growth. In 2024 alone, my strategies brought in over 4,500 new patient leads and nearly 2,000 starts—results that keep our chairs full and our patients smiling.
Whether you're a new practice or an established one looking to maintain a consistent flow of patients, this guide will teach you how to use Google Ads to generate more consultations and establish your practice as the go-to provider in your area. With Google Ads, you can combat seasonal slowdowns and competition, ensuring that your practice remains a top choice for prospective patients. I'll walk you through how to optimize campaigns for better returns and scale your marketing efforts effectively.
Inside, you’ll learn the fundamentals of Google Ads tailored specifically for orthodontists, including how to target your ideal patients and create high-converting campaigns. I’ll show you how to use effective keywords and negative keywords to maximize your ROI, and share my top-performing ad copy. You’ll also uncover the #1 secret for high-converting Google Ads and discover advanced strategies to take your marketing to the next level. By the end of this guide, you'll be equipped with the tools to drive more new patients through your door—consistently and reliably.
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