The quality movement prompted many companies to question their entire way of operating. To understand and profit from the concept of Total Quality Management, companies must pay particular attention to the first word in the phrase: total. The spectacular rewards enjoyed by top companies like 3M, FedEx, and Ben & Jerry's were earned through a total commitment to achieving superior quality and customer satisfaction across all company functions and processes. This management model is customer-driven and focuses on systems thinking—placing emphasis on patterns of change and the interrelationships among people and processes of the entire organization, how they relate to customers, and their role in a changing marketplace. This audio provides a close-up look at the world's most successful companies implemented these management tools to improve every level of the organization.
