WHAT I’M PROPOSING IS A METHOD OF TECHNIQUES FOR THE MARKETER (YOU) TO:
Fall behind the noise
Open access to your full spectrum of emotions first.
Marketers can not make anyone feel. No body has control over someone else's feelings. Emotions simply... exist. In context.
Marketers can create stimuli to activate a customer’s nervous system and trigger a purchase behavior.
My book explores how to unpack societal “shoulds” from a personal level. Taking this a step further, I then translate this exact concept to specific case studies and marketing strategies we see live in today’s marketplace. Side by side I compare the factual outputs with how it would look using the applied Core Method.
My hope is that The Holistic Marketer activates a flicker from YOUR core, inspiring you to connect your own dots from a place of kind curiosity, unlocking access to a soft landing as you make decisions among others in the moment.
