How do you manage people and get results? The answer: Don't manage (command-and-control is out) but coach them for excellence—and boost your freedom, power and peace of mind. If working with others is a mystery (or a pain), iCoach is the solution.

"Coaching is no longer a service to buy or delegate, but a basic management competence—just like finance or marketing. Dr. Zweifel gives you a systematic toolkit for getting the best out of your people."—Marshall Goldsmith, Thinkers50 #1 Leadership Thinker in the World

The problem is, we know how to fly a robot to Mars, yet we know next to nothing about empowering people—igniting their power and productivity.

iCoach is not just a book but a system, refined over three decades of coaching CEOs and other leaders to meet strategic imperatives.

Dr. Zweifel learned coaching in the 1980s, when it barely existed outside of sports. He has poured 35+ years—as a senior manager and CEO, then as CEO coach—into this path-breaking book.

"If you lead anything, use this book to lead your teams to sustainable, and meaningful, high performance." —Dr. Daniel Vasella, former Chairman & CEO, Novartis

The methodology is based on the latest discoveries in neuroscience, psycholinguistics and behavioral economics.

"A punchy book that strips executive coaching back to the essentials. Here's what to do, and what not to do, to be effective."—Michael Bungay Stanier, author of WSJ-bestseller The Coaching Habit

For Zweifel's clients the system worked to produce, in the aggregate, over $9 billion in added revenues—while boosting innovation and coaching cultures.

Read iCoach and boost people power—and your impact, freedom and peace of mind.

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