Dan Roam

Draw to Win

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Get ready for the ultimate crash course in communicating and solving problems through simple pictures.

Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no spoken or written language. So they found an easy and natural way to share their thoughts and stories.
Today, after so many years when speaking and writing dominated, we're back in another highly virtual age. About 90 percent of everything shared online is now virtual—selfies, GIFs, smartphone videos, and more. This explosion of communication through pictures isn't a millenial-driven fad; it's as natural as those lines first drawn by Oog and Aag. Just turbo-charged by the latest technology.
And yet over the past twenty years, as I've taught people from Fortune 500 CE0s to White House staffers how to harness the power of imagery, the biggest objection I've always heard is, «But I can't…
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328 printed pages
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