Lisa Cron

Why, indeed, does no less an authority than the Oxford English Dictionary define story as “An account of imaginary or real people and events told for entertainment”?
The answer is simple. We’ve mistaken the feeling story gives us—that deliciously seductive pleasure—for its purpose.

Our brain registers an effective story the same way it registers the things that actually do happen to us out here in the good old analog world.

In a story, if we’re not feeling, we’re not reading